Susanne Zippel – The art of multilingual layouting

Her multiple award-winning book »Fachchinesisch Typografie« is rated as »the first book to comprehensively deal with the languages and writing systems of China, Japan and Korea (CJK), as well as the challenges they pose for designers«. Founder of MITTELPUNKT•ZHONGDIAN Susanne Zippel from Berlin is specialized in strategic brand design and adapting western corporate designs for the Far East market.

From her expertise as an inside connoisseur of Asian culture and typography she underlines the importance of proper design for intercultural communication.

Speaking from the perspective of a user of typefaces she astutely analyses advantages and disadvantages of typefaces especially in multilingual use. A refreshing critical view on typography and global design in practice with an amazing large-scaled approach.