Bruno Maag, Tom Foley, Michele Patanè – What’s going on: challenges of/in a multi-script type project

Famous British-Swiss typographer Bruno Maag who worked for big names such as the New Yorker Magazine, Nokia and HP (and many more), together with Tom Foley and Michele Patanè (both working for Dalton Maag) quests the challenges of multi-script projects in the ongoing process of its production.

A presentation not about design, but about the everyday work on developing fonts. Out of their tremendous experience Maag and his team deliver a very instructive insight in team structures, workflows, practical problems, solutions.

And it is a plea for small team structures - even if the reality of larger projects needs more manpower. Performed with a good portion of self-irony and an amazing energy!